Projects

Led branding, marketing, and content development for a social enterprise focused on responsibly sourced seafood, supporting small-scale fisher communities.

Created content and packaging design with Purple Yam Pastry Kitchen, supporting brand storytelling and product presentation alongside Sinaya Seafood.

Created a modern elopement and intimate-wedding brand rooted in intention, flexibility, and cultural sensitivity.

Sweet Elopement Weddings  was designed to serve couples seeking meaningful, stress-free weddings in Bali — balancing romance, logistics, and real human connection. I led the brand’s social media presence and website build, shaping how the brand speaks, looks, and connects with couples online.

Created a lifestyle brand built around crystal-infused products — mists, candles, and wax tablets — where design meets purpose. I led the branding, packaging, product label design, and creative direction, working closely with a copywriter to shape the brand’s voice and storytelling.

Founded my own coffee brand, Moflo, in 2017. I created the label packaging, managed sales and social media, and captured product photography to build a distinct identity around artisanal coffee.

Worked with Plastic Bank for over six years, evolving from photography to full-spectrum design and digital work. Contributed across branding, marketing, web, and learning platforms — building assets that supported the company’s mission of stopping ocean plastic while improving lives.

Led branding refresh and social media management for Jeeny (previously Easy Taxi), a ride-hailing service. I created marketing collaterals, including brochures and taxi decal stickers, to raise awareness of the platform’s services and reinforce its identity during the rebranding phase.