Sinaya Seafood
Led branding, marketing, and content development for a social enterprise focused on responsibly sourced seafood, supporting small-scale fisher communities.
Overview
Sinaya Seafood is a social enterprise working closely with small-scale fishers to promote responsible sourcing and sustainable seafood practices. The project involved strengthening the brand’s visual identity and building a consistent marketing presence across digital and physical touchpoints.
From brand refinement to content strategy, the goal was to create a cohesive and credible brand that communicates both product quality and impact.
Client
Sinaya Seafood
Role
Marketing & Communications Manager | Designer
Deliverables
Brand Guidelines, Company Profile, Social Media Content & Strategy, Packaging & Label Design, Marketing Collaterals (Posters, Brochures)
Date
2026
My Approach & Contributions
- Refined and expanded the brand guidelines to ensure consistency across all touchpoints.
- Developed and managed social media strategy, including content planning, scheduling, and creative direction.
- Designed marketing materials for partners, including posters, brochures, and campaign visuals.
- Created product labels and packaging aligned with the brand’s identity and sustainability messaging.
- Produced ongoing visual content to support storytelling around fisheries, products, and partnerships.
- Successfully contributed to external visibility, including a published feature highlighting Sinaya Seafood.
Feature/article: What you sea is what you get
The Results
