Hatiku Indonesia
Captured product photography for Hatiku Indonesia’s bags, wallets, and accessories, and designed a drawing print installation as part of their in-store visual merchandising to create a playful and inviting shopping experience.
Overview
Hatiku Indonesia is a lifestyle brand offering handcrafted bags, wallets, and accessories. Alongside photography for digital and catalogue use, I contributed to their in-store branding by creating a custom drawing print used in visual merchandising displays — designed to attract attention and enhance the store’s atmosphere.
Client
Hatiku Indonesia
Role
Photographer & Visual Merchandising Designer
Deliverables
Product Photography, Drawing Print Installation, Visual Merchandising Asset
Date
2016
My Approach & Contributions
- Photographed bags, wallets, and accessories with a focus on detail and craftsmanship.
- Designed a custom illustration print as a display element for shop interiors.
- Integrated the drawing into the store’s visual merchandising to create a cohesive, memorable brand environment.
- Ensured the showcase piece complemented Hatiku’s products without overshadowing them.
The Results
