Ezbuy Thailand
Designed a playful set of Line stickers for Ezbuy Thailand’s mascot, creating a fun and engaging way for users to interact with the brand across one of the country’s most popular messaging platforms.
Overview
Ezbuy Thailand is an e-commerce platform offering affordable cross-border shopping. The project’s goal was to extend the brand’s personality into the digital space with expressive mascot stickers that customers could use daily in chats.
Client
Ezbuy Thailand
Role
Illustrator & Designer
Deliverables
Mascot Illustration, Line Sticker Set
Date
2015
My Approach & Contributions
- Illustrated mascot expressions that reflected the brand’s approachable, cheerful personality.
- Designed a full sticker pack for Line, tailored to cultural nuances and everyday conversational contexts in Thailand.
- Ensured consistency with Ezbuy’s visual identity, while adapting the mascot for playful digital use.
The Results
