Jeeny
Led branding refresh and social media management for Jeeny (previously Easy Taxi), a ride-hailing service. I created marketing collaterals, including brochures and taxi decal stickers, to raise awareness of the platform’s services and reinforce its identity during the rebranding phase.
Overview
Jeeny (formerly Easy Taxi) is a ride-hailing app providing convenient urban transportation. During its transition and growth phase, the goal was to unify branding across digital and offline touchpoints, building a recognisable presence that communicated reliability and accessibility to city commuters.
Client
Jeeny (Easy Taxi)
Role
Graphic Designer & Social Media Manager
Deliverables
Branding, Brochures, Taxi Decal Ads, Social Media Management
Date
2014 – 2015
My Approach & Contributions
- Designed a visual identity system for marketing collaterals, aligning with Jeeny’s global branding guidelines while tailoring to the local market.
- Created taxi decal stickers that doubled as mobile advertisements, ensuring strong visibility in high-traffic areas.
- Produced informational brochures to introduce services and app functionality to new users.
- Managed social media channels, curating content strategies and campaigns that highlighted promotions, partnerships, and customer experiences.
The Results
