Moflo Coffee
Founded my own coffee brand, Moflo, in 2017. I created the label packaging, managed sales and social media, and captured product photography to build a distinct identity around artisanal coffee.
Overview
Moflo was an independent coffee brand launched to highlight quality beans and accessible design. The goal was to create packaging and visuals that felt contemporary, bold, and market-ready, while developing a grassroots presence through sales channels and digital storytelling.
Client
Moflo Coffee
Role
Founder, Designer & Photographer
Deliverables
Branding, Label Packaging, Photography, Social Media Management, Sales Strategy
Date
2017
My Approach & Contributions
- Designed logo and label packaging that stood out on shelves.
- Directed and shot product photography to showcase the brand’s personality.
- Built social media campaigns to introduce and market Moflo Coffee.
- Managed sales efforts, handling both online and offline retail.
- Established a visual identity system for consistency across brand touchpoints.
The Results
