Morlinka Official
Created a lifestyle brand built around crystal-infused products — mists, candles, and wax tablets — where design meets purpose. I led the branding, packaging, product label design, and creative direction, working closely with a copywriter to shape the brand’s voice and storytelling.
Overview
Morlinka is a crystal-infused wellness brand offering mists, candles, and wax tablets crafted with essential oils and upcycled jars. The vision was to design a brand that felt both luxurious and grounded in sustainability, while being flexible enough for retail, consignment, and online presence.
Client
Morlinka Official
Role
Founder & Designer
Deliverables
Branding, Packaging, Labels, Copywriting Direction
Date
2022 – Present
My Approach & Contributions
- Developed a visual identity system (logo, typography, colour palette) that reflected Morlinka’s ethos of balance and harmony.
- Designed packaging and product labels across multiple SKUs (mists, candles, wax tablets).
- Directed and collaborated with a copywriter to create product descriptions and brand voice.
- Oversaw creative direction for photoshoots and digital presence.
The Results
